For anyone that hasn't been paying attention over the last year, flexible working is the new normal. For those that can work remotely – which is mainly office workers, like me – anywhere safe with a broadband connection can be our nerve centre. We're powered by Zoom, everything is in the cloud, and there’s a broad acceptance nowadays that flexibility is good.
With so many Britons deciding to holiday in the UK this year – a 52% increase on pre-pandemic years according to Waze – we decided to summon our social listening expertise to reveal where UK residents are spending their staycation, and what conversations they're having.
In June, Instagram rolled out Reels adverts globally. The launch follows successful testing in Australia, Brazil, Germany and India, and it allows creators and brands to monetise their content through short video clips.