With so many Britons deciding to holiday in the UK this year – a 52% increase on pre-pandemic years according to Waze – we decided to summon our social listening expertise to reveal where UK residents are spending their staycation, and what conversations they're having.
In June, Instagram rolled out Reels adverts globally. The launch follows successful testing in Australia, Brazil, Germany and India, and it allows creators and brands to monetise their content through short video clips.
