A decade ago, the idea of a social media ‘influencer’ was still in its infancy. Fast forward to now and the creator economy is booming, with influencers more valuable than ever. But with new social platforms, formats and audiences, how can brands get the most out of their creator collaborations?
If ever there was a time for companies to check and update their staff social media policy, it’s now. Not just because of the evolving social media landscape, or because some organisations are planning to ban the use of TikTok, and not even because it’s always time to BeReal when you’re in the middle of something important. No, the main reason is down to Gary Lineker and whether he was entitled to share personal political views on his Twitter account last week.
