March 20, 2023 — Published by: Leah Domenet
Under the influence: 3 ways brands can crack the creator economy
A decade ago, the idea of a social media ‘influencer’ was still in its infancy. Fast forward to now and the creator economy is booming, with influencers more valuable than ever. But with new social platforms, formats and audiences, how can brands get the most out of their creator collaborations?