August 20, 2014Published by: Drew Benvie

A world beyond apps, from two different perspectives

End of apps

This week the popular press has covered a new stat that has been revealed at length: that app downloads have for the first time begun to decline.It has started many off asking is this the end of apps? The truth is possibly that this is the summer and over the summer traffic dips for a lot of digital services, from social media usage to media consumption. You might say that now apps are mainstream, this is just another seasonal trend.

There is a different perspective on the end of apps though, one that is only beginning to be talked about by some of the more progressive digital brands out there. The likes of Evernote, Foursquare and Facebook to name just a few are starting to think beyond the app. This talk from Evernote's CEO Phil Libin we think is well work a read. Libin talks about a near future where apps become obsolete, due to issues such as wearable tech like smart watches, and session time on mobile and tablet apps decreasing (ie we spend more time switching from one app to another than we do inside any single app).

So for a different reason, we think there's definitely a world beyond apps. What it means for brands is we need to think way beyond apps, just as we're getting our heads around them.

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