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March 6, 2018 — Published by: Andrew McClenaghan

How online influencers helped Jaguar launch the new I-Pace with a bang

The Geneva International Motor Show gets under way later this week (March 8-18), and it’s safe to say the automotive world has gone into overdrive.

From Lamborghini to Lexus, every major player will be there with a new model, special edition or concept, but one of the most highly anticipated vehicles, the Jaguar I-Pace, has already been making noise with a little help from social media.   

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October 12, 2016 — Published by: Andrew McClenaghan

Could social media be about to change the face of football?

In the UK, many football clubs are considered to be institutions. Manchester United, Tottenham and Arsenal for example, are steeped in decades of history. Their past is part of their continued appeal and their successes, coupled with how social media amplifies their fan base around the world, means it’s hard to imagine how any new team could attract any similar attention.

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