May 14, 2018 — Published by: Charlie Gregory
All Posts in
January 5, 2017 — Published by: Charlie Gregory
CES 2017 – What can you expect this year?
December 23, 2016 — Published by: Charlie Gregory
Battenhall’s 2016 Round Up!
October 13, 2016 — Published by: Charlie Gregory
The path to Amazon world domination begins to take shape
October 11, 2016 — Published by: Charlie Gregory
What’s the haps with Snap?
October 3, 2016 — Published by: Charlie Gregory
September – appdates left, right and centre
February 25, 2014 — Published by: Charlie Gregory
Data from social media is the must-have brand asset
When Battenhall's founder Drew Benvie was asked to write for The Guardian, he chose the topic of social data. His piece appeared yesterday and details the importance of an individual's data on social media. Drew talks about how business innovation and marketing can be better advanced by those brands being proactive and using the data as best they can to develop their businesses.
As Drew puts it himself, "Social data is incredibly rich. It can show who will win a game show, as well as the general election. It can show product preferences so that brands can make things we don't yet realise that we want to buy. It can also predict world events."
You can read the piece in full here.
February 24, 2014 — Published by: Charlie Gregory
MWC2014: Ericsson and Facebook Innovation Lab
There is plenty of interesting news and comment being generated as a result of Mobile World Congress this year. A major highlight has been the announcement that Ericsson and Facebook will be collaborating on an 'innovation lab' to support the work of internet.org - a company who's aim is to bring the internet to emerging markets and countries, to expand its usage and broaden its reach.
This new venture aims to optimise devices and applications across the board for the next five billion users of the internet, and utilises Ericsson's mobile knowledge - combined with Facebook's ability to enhance developer access to network environments - come together to make this dream of internet 'for the world' a reality.
There's more on the story over at The Drum, and more to come from Battenhall on all the events at Mobile World Congress.
