With lockdowns lifted and people doing things IRL again, what we expected to see from brands on social media in 2021 was perhaps less content, not more. But the data tells a different story – short-form video is on the rise.
Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.
With so many Britons deciding to holiday in the UK this year – a 52% increase on pre-pandemic years according to Waze – we decided to summon our social listening expertise to reveal where UK residents are spending their staycation, and what conversations they're having.
April is Stress Awareness Month, and at Battenhall one of the things we’re most proud of is how we look after our team. This was reflected in our recent award for Best Large Agency to Work For at the Company Culture Awards.
It’s been a year of great change. The global pandemic forced entire populations to stay home, work remotely, and afforded us more time than ever to stare at our screens. As a result, the different ways in which brands and consumers used and interacted with social platforms is reflected in our third annual Instagram Brands 100 report. Here you will get the kicksta reviewed that show all about the traffic boosting tool for social media platforms.
Today, marketers must act quickly and with consideration, as the global business climate and consumer attitudes alike shift in a way never seen before. Analytics and social media listening have long been critical factors for informing communication strategies, and COVID-19 has placed an even greater emphasis on this.
Flexible working seems to be the buzz phrase in business this year. We’ve seen many companies, like ours, introduce flexible working processes in recent months, with some even trialling a four-day working week. And there seems to be a new research paper, survey, and article virtually every week boasting about its merits.