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November 11, 2021Published by: Jonny Atter

Reels vs TikTok – which performs best?

Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.

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December 17, 2020Published by: Jonny Atter

Instagram Brands 100 – the year of change

It’s been a year of great change. The global pandemic forced entire populations to stay home, work remotely, and afforded us more time than ever to stare at our screens. As a result, the different ways in which brands and consumers used and interacted with social platforms is reflected in our third annual Instagram Brands 100 report. Here you will get the kicksta reviewed that show all about the traffic boosting tool for social media platforms.

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May 4, 2020Published by: Jonny Atter

The role of analytics in communications on COVID-19

Today, marketers must act quickly and with consideration, as the global business climate and consumer attitudes alike shift in a way never seen before. Analytics and social media listening have long been critical factors for informing communication strategies, and COVID-19 has placed an even greater emphasis on this.

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August 6, 2018Published by: Jonny Atter

Why flexible working is the business

Flexible working seems to be the buzz phrase in business this year. We’ve seen many companies, like ours, introduce flexible working processes in recent months, with some even trialling a four-day working week. And there seems to be a new research paper, survey, and article virtually every week boasting about its merits.

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