Leah Domenet, Author at Battenhall

July 28, 2022 — Published by: Leah Domenet

Our guide to trending on TikTok

What do feta cheese pasta, pink sauce and a soap dispenser all have in common? Answer: They’re all billion view trends on TikTok.

As a platform, TikTok is so fast paced that it’s hard to predict what’s next. But, using our experience (check out our latest viral video) and insights, we’ve identified some steps you can take to ensure you’re giving your brand the best chance of being part of the next trending moment.

September 19, 2019 — Published by: Leah Domenet

Content king! Why video continues to reign supreme

It’s no secret that video is king when it comes to social media content. We’ve seen from our own experience – and all the major networks confirm – that video outperforms other formats, so it was great to hear this week that Facebook is rolling out some exciting updates.

August 29, 2018 — Published by: Leah Domenet

How brands can benefit from Instagram’s three new features

The security of users, their data, and the issue of verified authenticity on social media platforms, have been hot topics throughout 2018. In June, brands such as Unilever took a stand against influencers on Instagram with fake followers, and we also announced our own Battenhall SOA (Statement of Authenticity). It’s no surprise therefore, that Instagram has now stepped up and announced three big changes to help improve security on the platform. Here’s a quick breakdown of what they are and what they mean.

June 1, 2018 — Published by: Leah Domenet

Mary Meeker report 2018: is social media even a part of the internet?

It's that time of year again, when the much-anticipated Mary Meeker annual Internet Trends report is released by the famed analyst of Kleiner Perkins Caufield & Byers. The report is typically used to help frame the digital dialogue for the year ahead. It's a whopping 294-page publication, and we have worked through it so you don't have to.

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March 13, 2018 — Published by: Leah Domenet

Fashion Month: Which brands stunned on social this season?

We’re now a week on from the end of Paris Fashion Week, which itself marked the close of Fashion Month, and you can almost hear the final sighs of relief from everyone involved - it’s now time to sit back and relax after all of their hard work.

September 14, 2017 — Published by: Leah Domenet

A handy round-up of new social features this summer

Summer might not be over just yet, but the change in weather would certainly suggest otherwise. June, July and August have flown by, and as always, there have been loads of new developments in the social media world. I don’t know about you, but I can’t even remember what I ate for breakfast let alone what new social media features and innovations came out, so here’s a quick and handy recap of some of the key highlights from each platform.

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How brands can benefit from Instagram’s three new features

Mary Meeker report 2018: is social media even a part of the internet?