It’s less than a month since Elon Musk took over at Twitter. And it’s been chaotic to say the least. While the changes so far have alarmed and delighted different users, the situation for brands is more complex.
Content moderation concerns and issues surrounding impersonation and verification have left many looking for credible alternatives. Enter Mastodon.
In a recent blog we spoke about the rise of live social audio and why it’s here to stay. So far the spotlight has been on Clubhouse – the frontrunner in this arena – but now there are new challengers to the throne, Twitter Spaces being one of them.
This year has seen an explosion in the growth of social audio features, platforms and services. Fuelled by a mainstream boom in podcasts, voice-based apps such as Clubhouse have taken off, enabling everyone to host their own private social talks.