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July 20, 2018Published by: Sam Keefe

How Nike is using data to get sales into shape

It probably won’t come as a major surprise to hear that sportswear is big business, especially when it comes to trainers. But while the industry has been at the forefront of athletics and British culture for years, it seems to have grown and gone to a whole new level lately.

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May 5, 2016Published by: Sam Keefe

Instagram tweaks Carousel

Last year, Instagram introduced Carousel ads, a service that enabled brands to showcase multiple photos in one post to give advertisers more creativity in storytelling on the platform. Now, the photo sharing juggernaut has taken it one step further and is now enabling brands to showcase multiple videos in one post. From now, advertisers will be able to show up to five single videos in one post. Launch partners for the enhanced service include Airbnb, Taco Bell, Hollister and W Hotels to name a few.
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April 12, 2016Published by: Sam Keefe

Chatbots are coming

Last week, Kik beat its competitors to the punch by introducing Chatbots - interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many social focused companies implementing bot technology.
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April 6, 2016Published by: Sam Keefe

Pinterest brings ‘Promoted Pins’ to the UK

Having been introduced initially in the US last year and following very quickly in the footsteps of Twitter and more recently Instagram, Pinterest has finally launched its Promoted Pins in the UK. From today, UK brands will now be able to buy Promoted Pins making it much easier for brands to reach 'Pinners'. John Lewis, B&Q, Nestlé and Tesco are just a handful of brands that are trialling the service.

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