Sam Keefe, Author at Battenhall

Blog Archives

Latest Posts

ChatGPT: What is it, and how will it change brand communications?
Introducing: Instagram and TikTok Brands 100 report
Let's get tootin'! A guide to getting started on Mastodon
How 'purpose' became the buzzword at Web Summit 2022
What can we expect from Elon Musk's Twitter?
How brands can champion Black History Month in the right way
How mixed reality is the metaverse's killer app, as Zuck and co unveil Meta Quest Pro
Making the connection: how sports and tech are a winning combo
The Lionesses and social media: what does the future hold for the brightest sports stars of the moment?
Our guide to trending on TikTok

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July 20, 2018 — Published by: Sam Keefe

How Nike is using data to get sales into shape

It probably won’t come as a major surprise to hear that sportswear is big business, especially when it comes to trainers. But while the industry has been at the forefront of athletics and British culture for years, it seems to have grown and gone to a whole new level lately.

November 8, 2016 — Published by: Sam Keefe

Why it’s too early to write off Twitter

Twitter is going through a bit of a rough patch at the moment but the same can’t be said about its Chinese competitor Weibo. As job cuts start to filter through amid a rumoured sale, why are things on the up for Weibo and slightly less rosy for Twitter when they essentially do the same thing?
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May 5, 2016 — Published by: Sam Keefe

Instagram tweaks Carousel

Last year, Instagram introduced Carousel ads, a service that enabled brands to showcase multiple photos in one post to give advertisers more creativity in storytelling on the platform. Now, the photo sharing juggernaut has taken it one step further and is now enabling brands to showcase multiple videos in one post. From now, advertisers will be able to show up to five single videos in one post. Launch partners for the enhanced service include Airbnb, Taco Bell, Hollister and W Hotels to name a few.
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April 12, 2016 — Published by: Sam Keefe

Chatbots are coming

Last week, Kik beat its competitors to the punch by introducing Chatbots - interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many social focused companies implementing bot technology.
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April 6, 2016 — Published by: Sam Keefe

Pinterest brings ‘Promoted Pins’ to the UK

Having been introduced initially in the US last year and following very quickly in the footsteps of Twitter and more recently Instagram, Pinterest has finally launched its Promoted Pins in the UK. From today, UK brands will now be able to buy Promoted Pins making it much easier for brands to reach 'Pinners'. John Lewis, B&Q, Nestlé and Tesco are just a handful of brands that are trialling the service.