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February 24, 2016 — Published by: Stephen Davies

How Facebook can get Messenger ads right

Last week TechCrunch broke the story of a leaked document Facebook allegedly sent to some of its top advertisers where the social network behemoth said it intends to start pushing ads in its messaging app, Messenger, sometime during Q2 of this year.

Facebook has yet to comment on the article (other than stating they do not comment on rumours and speculation) but the leaked document claims that brands will be able to advertise to Facebook users that had previously initiated conversations with them through the chat feature.

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February 8, 2016 — Published by: Stephen Davies

5 ways to get more out of LinkedIn

LinkedIn, the social network for business professionals, was launched in 2003 making it one of the early forms of social media that's still around today. In internet years it's practically middle-aged and was part of the Web 2.0 movement that saw the rise of Facebook and Twitter and, of course, the rise and fall of MySpace.

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