January 14, 2021Published by: Drew Benvie

Battenhall expands US operations with Los Angeles SVP appointment

Fresh off the back of a record year, which saw Battenhall named consultancy of the year by The Drum, CIPR and PRWeek, and the agency’s client work sweep the board at the UK Social Media Awards, 2021 has got off to a flyer with the announcement of international expansion plans.

Today, Battenhall welcomes its newest team member, Anton Perreau, who joins as Senior Vice President and will run the consultancy’s US operations from Los Angeles. As SVP, Anton will be a key member of Battenhall’s global leadership team. His focus will be on driving growth in the US, leading the consultancy’s growing roster of clients in North America.

The past 12 months saw Battenhall’s client business in the US grow by over 300%. It included retained brands in the healthcare, media, tech, consumer and corporate sectors and was led by Battenhall’s global teams in London and New York. The appointment of Anton, and the opening of a West Coast office in the US, enables Battenhall to strengthen its foundations for existing clients and provides scope to cater for the increased demand in the region. 

Prior to joining Battenhall, Anton spent four years helping to set up and grow the Los Angeles office of a global creative advertising agency. Previous to that he headed up International Social Media at Sony Pictures Entertainment, looking after social partnerships and strategy for Columbia Pictures, Sony Pictures Animation, TriStar Pictures, and Sony Pictures Classics in 80+ global markets. He has also worked with a wide range of entertainment brands including Amazon, Netflix and Warner Bros. 

Battenhall return

It was Anton’s earlier communications consultancy experience, however, that was the key factor behind today’s news. Anton was in fact a member of Battenhall’s launch team, having been founder and CEO Drew Benvie’s first hire when the agency launched in 2013. Anton worked closely alongside Drew and current UK Managing Director, Steph Bennett, in building Battenhall’s brand as a start-up, during which time he was named as one of PRWeek’s 30 under 30 and Battenhall was named the UK’s Specialist Consultancy of the Year and Best Small Consultancy, also by PRWeek. 

Perreau, who will once again report into Benvie, said: “Battenhall is on a rapid growth trajectory in the US and is already one of the highest-profile social media consultancies in Europe, having just recorded its most successful year of growth amid the global pandemic. The challenges of the past year have altered the way brands approach social and has accelerated digital transformation in Hollywood. My aim is to work with major US brands to bring digital innovation and strategy to comms, social, and creative, while applying Battenhall's inventive, bright, and clear thinking to a variety of industries in the US.”

Battenhall founder and CEO Drew Benvie said: “I’m personally thrilled to welcome Anton back to Battenhall. He was instrumental in helping build the innovation-first ethos that our consultancy prides itself on when he worked with us in our start-up phase, and I am looking forward to continuing on this journey in Anton’s second spell with us. His experience and specialist knowledge is second to none, and his approach to digital and communications consultancy is truly industry-leading. Anton will be invaluable in growing our international presence in North America, and will work closely with our global leadership team, too.”

Record-breaking year

The past 12 months has been Battenhall’s most successful ever, with double-digit growth in terms of team and clients alike. Battenhall’s US client work grew by 310% in 2020, with high-profile retainers won across industries and locations. 

Driving innovation in ways of working through 2020 has been a major focus for Battenhall, with launches including Battenhall REACT in March 2020 and the Total Flexible Working model in May 2020. 

As Battenhall continues its global expansion, there are a growing number of job openings available at all levels. If you’re interested in joining the Battenhall team, click here to see how you could make a difference on our journey.

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