December 18, 2014Published by: Drew Benvie

Battenhall’s 2014 in review

This month brings to an end Battenhall's first full year in business. We opened for business in Spring 2013, our mission being to bring a new kind of communications agency offering to the market, and our aim is to be the next great agency. In 2014 we saw our team grow to 21 people and establish our new London HQ in Islington. We developed new disciplines that came with a raft of new senior hires, and our clients' briefs have taken us as far afield as Singapore, North America and across Europe.

As we start working on 2015, we've also been reflecting on how the last year treated Battenhall and our industry more broadly as well.

 

In the media

We started the year with a keynote speech at the Search Advertising and Social Media conference SAScon in January, and the year continued with us presenting our story at other events including CIPR, AHCMVision 2014, Social Media Week and our interview video was played at the PRCA annual conference in September.

Battenhall in 2014

We were fortunate enough also to get noticed by the world's media for our work. Our first mention was in January, in this feature in Glamour on the topic of celebrity YouTubers, a trend that has really exploded this year, and a topic which saw us featured in Private Eye for the first time, probably my favourite piece of company press coverage ever. We were also featured in Forbes, on the BBC, on the cover of The Telegraph, in The Guardian (twice), Sky NewsManagement Today, City AM, Stylist and more. What we think has been key here is that we're trying to set new standards and new ways of working, and we're also trying really hard to forecast future media trends and incorporate them into our day to day. Both of these things seem to resonate well, and we'll be continuing this in the new year.

 

Reports and the Monthly

This year we researched, produced and launched our second annual FTSE 100 social media report, which we unveiled at the opening event of Social Media Week London. The work has been reviewed widely and is being referenced as a body of work in the media and by PLCs alike. Our regular publication the Battenhall Monthly has gone from strength to strength also, with edition 21 coming out this month. In 2015 we're planning to expand our research and insights division (and we're hiring at all levels, so get in touch if this interests you).

Battenhall FTSE 100 report 2014

 

A year of awards

For an agency only one year old we have been humbled and overwhelmed by the recognition we have received from our industry bodies. This year we were named 'Agency of the Future' by the PRCA, we won 'Best Small Agency' in the UK Social Media Awards and we were finalists in the PR Week Awards for best new agency.

Battenhall awards and events

 

The industry and looking ahead to 2015

Our view, as I put forward here, is that innovation is happening across the board in agencies and comms departments alike, however it's happening at a slower pace than we're seeing from the media and in social media. And this means the communications industry as a whole is actually moving backwards. We hear this from the brands we speak to every week and the candidates we meet coming from other agencies large and small.

The raft of new social networks emerging this year, along with the new innovations from the big media and social networks, the impact of the new social influencers, and way the global media is reinventing itself, all have shown how quickly brands are having to up-skill and re-skill while also moving at speed. It's tough, but there's no slowing down in the year ahead, and we're excited at what 2015 will bring us and what lies in store for brands.

 

About Battenhall

We look after brand profiles on social media, and we're proudly the world's #1 at what we do. Named The Drum's social media agency of the year for the last three years running. Get in touch! hello@battenhall.com

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