January 13, 2014Published by: Anton Perreau

Boosting Engagement by Gamifying Twitter

Twitter NYT Descriptions

If you're a frequent Twitter user, being in tune with a round-up of relevant engagement stats is probably a top concern. To answer this and increase engagement, Twitter recently launched @AchievementBird - an account which will allow you to receive direct messages (aka. DMs) rounding up recent engagement.

The direct messages vary, some explaining how a specific tweet was received by your audience, others with general metrics in the last twenty-four hours. As Michael Panzarino at TechCrunch explains:

"One of my tweets was ‘used in an article’ and AchievementBird notified me of the fact. When I clicked on the link, the relatively new ‘Related headlines’ feature showed me exactly where the tweet had been used."

This new account, @AchievementBird is tapping into Twitter analytics and bring out top results - enticing users to dig deeper, no doubt. To read more about this move into engagement direct messages, head to TechCrunch.

About Battenhall

We look after brand profiles on social media, and we're proudly the world's #1 at what we do. Named The Drum's social media agency of the year for the last three years running. Get in touch! hello@battenhall.com

Battenhall Whatsapp

Click here to subscribe to the Battenhall Whatsapp.