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One of the first WhatsApp marketing campaigns
You may have read about the social messaging boom in our previous blog posts and we are slowly but surely seeing brands pick up on the trend in creative ways. It's not easy integrating WhatsApp into a marketing campaign, so whenever a brand does it and does it well, it catches our eye. Late last year we saw Absolut holding a party for Absolute Unique and they wanted to make it special.
The launch party was announced on their Facebook page with a notice telling wannabe attendees to convince the doorman Sven to give access to the party - through WhatsApp! This simple but effective use of WhatsApp saw high numbers of Argentinians trying to blag their way into the party in lots of creative ways, including bribery and some indecent proposals. You can watch the video here. Hats off to Absolut for thinking this up. We're looking forward to seeing more campaigns like it this year.
January 21, 2014 — Published by: Drew Benvie
430 million users and 50 billion messages daily: WhatsApp by the numbers
WhatsApp's growth continues at pace, as its CEO has announced some new numbers showcasing the size of the popular messaging app. In a talk at DLD in Munich this week, CEO Jan Koum confirmed that WhatsApp now has:
- 430 million active users
- 30 million new users in the last month
- 50 billion messages processed daily
- 50 members of staff (20 of which are customer support)
We have updated, below, our monthly stat-attack of the size of the main global social media sites (which we publish regularly in the Battenhall Monthly) to include this new data. We include WhatsApp in this even though it strictly isn't a social network - from our research we found it's being used a lot by businesses as a social messaging tool. Sign up here if you would like the Battenhall Monthly in your inbox next month with all the news stats refreshed...
December 4, 2013 — Published by: Drew Benvie
WhatsApp overtakes Facebook for mobile messaging
As you may have seen if you subscribe to the Battenhall Monthly, we're all over social messaging trends in 2014 right now. Ovum's report on this space from last week shows how social messaging apps are the hottest thing right now and are going to explode next year. It's worth taking a look at their stats.
Well WhatsApp has just done what many expected and has just overtaken Facebook to be the biggest social messaging app on mobile globally. Here are the stats, from a good write-up of this news over on The Drum:
On Device’s five-country research revealed that in the US Facebook still dominates, but WhatsApp is the combined leader with 44 per cent of global respondents who use social messaging saying they do so on WhatsApp compared to 35 per cent on Facebook Messenger. WeChat was the third most popular (28 per cent) followed by Twitter (19 per cent), BlackBerry Messenger (17 per cent) and Skype (16 per cent).
Daily usage of social messaging on mobile devices also shows that chat apps are the dominant way of staying in touch. 86 per cent of respondents say they use chat apps on their mobiles, compared to 73 per cent using their devices for voice calls, 75 per cent using SMS and 60 per cent using email.
If you are not yet looking at how to get the most out of social media for comms and customer service and you still rely heavily on Facebook, WhatsApp is the place you might want to go to for planning ahead in 2014.
