Battenhall — Under the influence: 3 ways brands can crack the creator economy

March 20, 2023 — Published by: Leah Domenet

Under the influence: 3 ways brands can crack the creator economy

A decade ago, the idea of a social media ‘influencer’ was still in its infancy. Fast forward to now and the creator economy is booming, with influencers more valuable than ever. But with new social platforms, formats and audiences, how can brands get the most out of their creator collaborations?

March 14, 2023 — Published by: Drew Benvie

In light of Lineker: why every company should have a staff social media policy

If ever there was a time for companies to check and update their staff social media policy, it’s now. Not just because of the evolving social media landscape, or because some organisations are planning to ban the use of TikTok, and not even because it’s always time to BeReal when you’re in the middle of something important. No, the main reason is down to Gary Lineker and whether he was entitled to share personal political views on his Twitter account last week.

February 16, 2023 — Published by: Jonny Evans

Battenhall to host free social media and PR career advice sessions

Starting a career is tough. You might not know what you want to do, what a job involves, or even how to present yourself in an interview. We get it – the jump into professional life is one of the biggest you’ll ever take.

January 23, 2023 — Published by: Antonino Lupo

ChatGPT: What is it, and how will it change brand communications?

A new AI tool called ChatGPT has been making headlines in recent weeks. Depending on what you read, it’s either the best thing since sliced bread or a dystopian nightmare that will see the robots finally take over.

December 9, 2022 — Published by: Jonny Atter

Introducing: Instagram and TikTok Brands 100 report

This week we launched our 10th annual social media report, looking at 100 of the biggest brands on Instagram and TikTok to understand the latest trends and assess how social media is changing.

November 11, 2022 — Published by: Mark Stuart

How ‘purpose’ became the buzzword at Web Summit 2022

“Tech without purpose is just tech.” This was the key message we took away from last week’s inspiring Web Summit 2022, which saw more than 70,000 attendees attend the four-day event in Lisbon.

October 12, 2022 — Published by: Drew Benvie

How mixed reality is the metaverse’s killer app, as Zuck and co unveil Meta Quest Pro

Meta unveiled its next-generation VR headset, the Quest Pro, at the company's annual Connect conference yesterday. The new technology is a game-changer, with a price tag to match, but the layered future of VR, AR, holograms and the metaverse – presented by Mark Zuckerberg and partners – has evolved. It now looks more Minority Report than Ready Player One.

October 5, 2022 — Published by: Mark Stuart

Making the connection: how sports and tech are a winning combo

Last week our sports team attended Leaders Week London – a two-day event hosted by Leaders in Sport – that featured a host of talks and presentations, as well as plenty of networking.

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ChatGPT: What is it, and how will it change brand communications?

How ‘purpose’ became the buzzword at Web Summit 2022