Meta unveiled its next-generation VR headset, the Quest Pro, at the company's annual Connect conference yesterday. The new technology is a game-changer, with a price tag to match, but the layered future of VR, AR, holograms and the metaverse – presented by Mark Zuckerberg and partners – has evolved. It now looks more Minority Report than Ready Player One.
What do feta cheese pasta, pink sauce and a soap dispenser all have in common? Answer: They’re all billion view trends on TikTok.
As a platform, TikTok is so fast paced that it’s hard to predict what’s next. But, using our experience (check out our latest viral video) and insights, we’ve identified some steps you can take to ensure you’re giving your brand the best chance of being part of the next trending moment.
It’s been an exciting, but turbulent, year in social media. Tesla owner Elon Musk appears set to buy Twitter for $44bn, Meta's share price is down over 50% after its first ever quarterly decline in daily active users, and all networks have been united in issuing sanctions against Russia after its Ukraine invasion.
The metaverse was one of the key trends for 2022 at our annual social media briefing at the end of last year. Since then, the emerging technology has been written and talked about constantly, with businesses and users keen to discover more. However, it’s also been dubbed ‘the online Wild West’ due to its current lack of regulations and potential online harms.
You may have heard of BeReal, the social media app which prides itself on not being ‘another social network’. The app was founded in 2020, but has just started to take off, amassing 3.2 million downloads in the first quarter of 2022.