Have you ever felt like you are ‘the only one in the room’? The only person who looks and sounds like you? If so, how did it make you feel? I know from experience it can be anxiety-inducing and hugely challenging. But I also think there’s an opportunity to turn these negative feelings into something powerful.
For anyone that hasn't been paying attention over the last year, flexible working is the new normal. For those that can work remotely – which is mainly office workers, like me – anywhere safe with a broadband connection can be our nerve centre. We're powered by Zoom, everything is in the cloud, and there’s a broad acceptance nowadays that flexibility is good.
With so many Britons deciding to holiday in the UK this year – a 52% increase on pre-pandemic years according to Waze – we decided to summon our social listening expertise to reveal where UK residents are spending their staycation, and what conversations they're having.
In June, Instagram rolled out Reels adverts globally. The launch follows successful testing in Australia, Brazil, Germany and India, and it allows creators and brands to monetise their content through short video clips.
In a recent blog we spoke about the rise of live social audio and why it’s here to stay. So far the spotlight has been on Clubhouse – the frontrunner in this arena – but now there are new challengers to the throne, Twitter Spaces being one of them.
It’s been a week to remember. First, as part of our transition to a new hybrid working model, we reopened Battenhall’s London HQ and inducted a year’s worth of new team members. Then, on Thursday, some amazing news came in to round off an unprecedented year for our company – PRmoment named us Independent Consultancy of the Year.
This year has seen an explosion in the growth of social audio features, platforms and services. Fuelled by a mainstream boom in podcasts, voice-based apps such as Clubhouse have taken off, enabling everyone to host their own private social talks.
April is Stress Awareness Month, and at Battenhall one of the things we’re most proud of is how we look after our team. This was reflected in our recent award for Best Large Agency to Work For at the Company Culture Awards.