Battenhall — ChatGPT: What is it, and how will it change brand communications?

January 23, 2023 — Published by: Antonino Lupo

ChatGPT: What is it, and how will it change brand communications?

A new AI tool called ChatGPT has been making headlines in recent weeks. Depending on what you read, it’s either the best thing since sliced bread or a dystopian nightmare that will see the robots finally take over.

November 11, 2021 — Published by: Jonny Atter

Reels vs TikTok – which performs best?

Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.

March 18, 2021 — Published by: Natalie Allen

6 tips for pitching in the ‘new normal’

It’s one year since the first UK lockdown, when businesses of all shapes and sizes were forced into remote working overnight. While Battenhall has been practising remote and flexible working since we started in 2013, and now operates a total flexible working model, the recent widescale shift got me reflecting on what aspects of PR agency life have changed so much in the past 12 months.

March 21, 2019 — Published by: Samantha Sy

Joining the game: why brands and celebs are targeting esports

One of the biggest boom sectors globally in recent years is esports (electronic sports), which is predicted to become a billion-dollar industry in 2019. It shouldn’t come as a surprise, though, when you consider the video games industry is the richest entertainment form in the world, worth more than $116bn in 2018 according to a Reuters report.