All Posts in Digital

November 11, 2021Published by: Jonny Atter

Reels vs TikTok – which performs best?

Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.

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March 18, 2021Published by: Natalie Allen

6 tips for pitching in the ‘new normal’

It’s one year since the first UK lockdown, when businesses of all shapes and sizes were forced into remote working overnight. While Battenhall has been practising remote and flexible working since we started in 2013, and now operates a total flexible working model, the recent widescale shift got me reflecting on what aspects of PR agency life have changed so much in the past 12 months.

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August 28, 2018Published by: Kieran Moriarty

Kiki, Alli and Ice Buckets: the secret recipe for a viral video

If, like us, you’re never off Instagram, there’s a good chance you’ve come across the ‘Kiki Challenge’ recently – it’s the latest viral video craze to take social media by storm. The concept is simple: participants are filmed dancing to Drake’s latest single In My Feelings, with some going so far as to bust a move alongside moving cars (of course, Battenhall doesn’t condone such a reckless disregard for road safety).

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