A new AI tool called ChatGPT has been making headlines in recent weeks. Depending on what you read, it’s either the best thing since sliced bread or a dystopian nightmare that will see the robots finally take over.
Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.
In a recent blog we spoke about the rise of live social audio and why it’s here to stay. So far the spotlight has been on Clubhouse – the frontrunner in this arena – but now there are new challengers to the throne, Twitter Spaces being one of them.
It’s one year since the first UK lockdown, when businesses of all shapes and sizes were forced into remote working overnight. While Battenhall has been practising remote and flexible working since we started in 2013, and now operates a total flexible working model, the recent widescale shift got me reflecting on what aspects of PR agency life have changed so much in the past 12 months.
Fresh off the back of a record year, which saw Battenhall named consultancy of the year by The Drum, CIPR and PRWeek, and the agency’s client work sweep the board at the UK Social Media Awards, 2021 has got off to a flyer with the announcement of international expansion plans.
One of the biggest boom sectors globally in recent years is esports (electronic sports), which is predicted to become a billion-dollar industry in 2019. It shouldn’t come as a surprise, though, when you consider the video games industry is the richest entertainment form in the world, worth more than $116bn in 2018 according to a Reuters report.
This week the annual Consumer Electronics Show takes place in Vegas, and its showcase gadgets have dominated the news agenda as we ease into 2019. CES is seen as the barometer for technology trends in the year ahead, so here at Battenhall we've taken a look at what's hot from the main event.