It’s been a year of great change. The global pandemic forced entire populations to stay home, work remotely, and afforded us more time than ever to stare at our screens. As a result, the different ways in which brands and consumers used and interacted with social platforms is reflected in our third annual Instagram Brands 100 report. Here you will get the kicksta reviewed that show all about the traffic boosting tool for social media platforms.
When Instagram launched IGTV – a new standalone vertical video app – last summer, there were expectations it would be a game-changer for video content. Nearly a year on and we're still waiting to see if Instagram can turn it into a Stories-like success, with uptake from both users and brands still relatively low.