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August 4, 2022 — Published by: Drew Benvie

The Lionesses and social media: what does the future hold for the brightest sports stars of the moment?

The Lionesses are on the social media march. It’s been a month of inspiration and awe for the England women’s national football team – both on the pitch and off it. As the knockout stages of the European Championship got under way, we took the opportunity to analyse the data around the meteoric rise of the Lionesses and what it might mean for their futures online.

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February 22, 2022 — Published by: Hatty French

Instagram creator subscriptions are here – but will the move pay off?

In January, Instagram announced it was trialling a new ‘Subscriptions’ feature, similar to Facebook’s offering that launched in 2020. Starting with a small pool of 10 creators, including Olympic silver medalist @JordanChiles, basketball player @Sedona._ and XR creator @donalleniii, the platform is providing the ability for influencers to charge for exclusive content.  

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December 8, 2021 — Published by: Drew Benvie

Social media trends for 2022

During the past week, Battenhall has hosted two live events looking at social media trends for 2022. In what was our ninth annual social media trends briefing, Battenhall’s specialist consultants presented research and insights on the topics that brands, organisations and creators should be aware of in the year ahead.

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November 11, 2021 — Published by: Jonny Atter

Reels vs TikTok – which performs best?

Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.

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April 9, 2021 — Published by: Kayla Snyder

Getting started with Instagram Guides

Last November, Instagram announced its latest feature, Guides, which enables users to share curated, scrollable content. The feature has been gradually gaining traction ever since, with corporate and consumer brands finding creative ways to use it to broaden their current social offering.

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December 22, 2020 — Published by: Drew Benvie

Battenhall’s social media trends for 2021

Over the last week, the Battenhall team has been presenting our social media trends predictions at a series of briefing events, held online of course, to a global audience of clients, media and friends. As we do each year at this time, our team pores over the data we gather daily for our publications, and annually for major social media reports, and we consider the trends that we believe will be considerable for the year ahead.

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