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February 22, 2022Published by: Hatty French

Instagram creator subscriptions are here – but will the move pay off?

In January, Instagram announced it was trialling a new ‘Subscriptions’ feature, similar to Facebook’s offering that launched in 2020. Starting with a small pool of 10 creators, including Olympic silver medalist @JordanChiles, basketball player @Sedona._ and XR creator @donalleniii, the platform is providing the ability for influencers to charge for exclusive content.  

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December 8, 2021Published by: Drew Benvie

Social media trends for 2022

During the past week, Battenhall has hosted two live events looking at social media trends for 2022. In what was our ninth annual social media trends briefing, Battenhall’s specialist consultants presented research and insights on the topics that brands, organisations and creators should be aware of in the year ahead.

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November 11, 2021Published by: Jonny Atter

Reels vs TikTok – which performs best?

Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.

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April 9, 2021Published by: Kayla Snyder

Getting started with Instagram Guides

Last November, Instagram announced its latest feature, Guides, which enables users to share curated, scrollable content. The feature has been gradually gaining traction ever since, with corporate and consumer brands finding creative ways to use it to broaden their current social offering.

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December 22, 2020Published by: Drew Benvie

Battenhall’s social media trends for 2021

Over the last week, the Battenhall team has been presenting our social media trends predictions at a series of briefing events, held online of course, to a global audience of clients, media and friends. As we do each year at this time, our team pores over the data we gather daily for our publications, and annually for major social media reports, and we consider the trends that we believe will be considerable for the year ahead.

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December 17, 2020Published by: Jonny Atter

Instagram Brands 100 – the year of change

It’s been a year of great change. The global pandemic forced entire populations to stay home, work remotely, and afforded us more time than ever to stare at our screens. As a result, the different ways in which brands and consumers used and interacted with social platforms is reflected in our third annual Instagram Brands 100 report. Here you will get the kicksta reviewed that show all about the traffic boosting tool for social media platforms.

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