Battenhall — Under the influence: 3 ways brands can crack the creator economy

March 20, 2023 — Published by: Leah Domenet

Under the influence: 3 ways brands can crack the creator economy

A decade ago, the idea of a social media ‘influencer’ was still in its infancy. Fast forward to now and the creator economy is booming, with influencers more valuable than ever. But with new social platforms, formats and audiences, how can brands get the most out of their creator collaborations?

March 14, 2023 — Published by: Drew Benvie

In light of Lineker: why every company should have a staff social media policy

If ever there was a time for companies to check and update their staff social media policy, it’s now. Not just because of the evolving social media landscape, or because some organisations are planning to ban the use of TikTok, and not even because it’s always time to BeReal when you’re in the middle of something important. No, the main reason is down to Gary Lineker and whether he was entitled to share personal political views on his Twitter account last week.

December 9, 2022 — Published by: Jonny Atter

Introducing: Instagram and TikTok Brands 100 report

This week we launched our 10th annual social media report, looking at 100 of the biggest brands on Instagram and TikTok to understand the latest trends and assess how social media is changing.

August 4, 2022 — Published by: Drew Benvie

The Lionesses and social media: what does the future hold for the brightest sports stars of the moment?

The Lionesses are on the social media march. It’s been a month of inspiration and awe for the England women’s national football team – both on the pitch and off it. As the knockout stages of the European Championship got under way, we took the opportunity to analyse the data around the meteoric rise of the Lionesses and what it might mean for their futures online.

July 28, 2022 — Published by: Leah Domenet

Our guide to trending on TikTok

What do feta cheese pasta, pink sauce and a soap dispenser all have in common? Answer: They’re all billion view trends on TikTok.

As a platform, TikTok is so fast paced that it’s hard to predict what’s next. But, using our experience (check out our latest viral video) and insights, we’ve identified some steps you can take to ensure you’re giving your brand the best chance of being part of the next trending moment.

June 28, 2022 — Published by: Jonny Evans

6 new social features for brands to try in 2022

It’s been an exciting, but turbulent, year in social media. Tesla owner Elon Musk appears set to buy Twitter for $44bn, Meta's share price is down over 50% after its first ever quarterly decline in daily active users, and all networks have been united in issuing sanctions against Russia after its Ukraine invasion.

April 11, 2022 — Published by: Antonino Lupo

BeReal: the new social media app that wants you to stop curating your content

You may have heard of BeReal, the social media app which prides itself on not being ‘another social network’. The app was founded in 2020, but has just started to take off, amassing 3.2 million downloads in the first quarter of 2022.

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