The Lionesses are on the social media march. It’s been a month of inspiration and awe for the England women’s national football team – both on the pitch and off it. As the knockout stages of the European Championship got under way, we took the opportunity to analyse the data around the meteoric rise of the Lionesses and what it might mean for their futures online.
What do feta cheese pasta, pink sauce and a soap dispenser all have in common? Answer: They’re all billion view trends on TikTok.
As a platform, TikTok is so fast paced that it’s hard to predict what’s next. But, using our experience (check out our latest viral video) and insights, we’ve identified some steps you can take to ensure you’re giving your brand the best chance of being part of the next trending moment.
It’s been an exciting, but turbulent, year in social media. Tesla owner Elon Musk appears set to buy Twitter for $44bn, Meta's share price is down over 50% after its first ever quarterly decline in daily active users, and all networks have been united in issuing sanctions against Russia after its Ukraine invasion.
You may have heard of BeReal, the social media app which prides itself on not being ‘another social network’. The app was founded in 2020, but has just started to take off, amassing 3.2 million downloads in the first quarter of 2022.
Last Thursday, the UK government presented its long-awaited Online Safety Bill to Parliament. The paper, described by its creators as a ‘world first’ in social media and internet regulation, aims to hold social media giants to account through a range of new offences.
LinkedIn is undergoing a transformation. What was once thought of as little more than a recruitment site has, over the past few years, morphed into a very different platform – one which has become “the most trusted network” for businesses, employees and thought leaders.
In January, Instagram announced it was trialling a new ‘Subscriptions’ feature, similar to Facebook’s offering that launched in 2020. Starting with a small pool of 10 creators, including Olympic silver medalist @JordanChiles, basketball player @Sedona._ and XR creator @donalleniii, the platform is providing the ability for influencers to charge for exclusive content.