Battenhall — 6 new social features for brands to try in 2022

June 28, 2022 — Published by: Jonny Evans

6 new social features for brands to try in 2022

It’s been an exciting, but turbulent, year in social media. Tesla owner Elon Musk appears set to buy Twitter for $44bn, Meta's share price is down over 50% after its first ever quarterly decline in daily active users, and all networks have been united in issuing sanctions against Russia after its Ukraine invasion.

April 11, 2022 — Published by: Antonino Lupo

BeReal: the new social media app that wants you to stop curating your content

You may have heard of BeReal, the social media app which prides itself on not being ‘another social network’. The app was founded in 2020, but has just started to take off, amassing 3.2 million downloads in the first quarter of 2022.

March 23, 2022 — Published by: Drew Benvie

What is the UK’s Online Safety Bill and how will it affect social media?

Last Thursday, the UK government presented its long-awaited Online Safety Bill to Parliament. The paper, described by its creators as a ‘world first’ in social media and internet regulation, aims to hold social media giants to account through a range of new offences.

March 11, 2022 — Published by: Alex Grubbs

5 ways to elevate thought leadership with LinkedIn Creator Mode

LinkedIn is undergoing a transformation. What was once thought of as little more than a recruitment site has, over the past few years, morphed into a very different platform – one which has become “the most trusted network” for businesses, employees and thought leaders.

February 22, 2022 — Published by: Hatty French

Instagram creator subscriptions are here – but will the move pay off?

In January, Instagram announced it was trialling a new ‘Subscriptions’ feature, similar to Facebook’s offering that launched in 2020. Starting with a small pool of 10 creators, including Olympic silver medalist @JordanChiles, basketball player @Sedona._ and XR creator @donalleniii, the platform is providing the ability for influencers to charge for exclusive content.

December 22, 2021 — Published by: Paige Maguire

Why brands are taking influencers in-house

With more than 6m followers on Instagram, Molly-Mae Hague is one of Love Island’s biggest stars – and among the UK’s most successful influencers. In recent months, her fame and following has extended to a collaboration with Beauty Works on a range of hair products and, more surprisingly, her appointment as Creative Director at Pretty Little Thing.

December 8, 2021 — Published by: Drew Benvie

Social media trends for 2022

During the past week, Battenhall has hosted two live events looking at social media trends for 2022. In what was our ninth annual social media trends briefing, Battenhall’s specialist consultants presented research and insights on the topics that brands, organisations and creators should be aware of in the year ahead.

December 1, 2021 — Published by: Jonny Atter

Instagram Brands 100 – a blockbuster year for video

With lockdowns lifted and people doing things IRL again, what we expected to see from brands on social media in 2021 was perhaps less content, not more. But the data tells a different story – short-form video is on the rise.

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