All Posts in Social Media

March 14, 2023Published by: Drew Benvie

In light of Lineker: why every company should have a staff social media policy

If ever there was a time for companies to check and update their staff social media policy, it’s now. Not just because of the evolving social media landscape, or because some organisations are planning to ban the use of TikTok, and not even because it’s always time to BeReal when you’re in the middle of something important. No, the main reason is down to Gary Lineker and whether he was entitled to share personal political views on his Twitter account last week.

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August 4, 2022Published by: Drew Benvie

The Lionesses and social media: what does the future hold for the brightest sports stars of the moment?

The Lionesses are on the social media march. It’s been a month of inspiration and awe for the England women’s national football team – both on the pitch and off it. As the knockout stages of the European Championship got under way, we took the opportunity to analyse the data around the meteoric rise of the Lionesses and what it might mean for their futures online.

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July 28, 2022Published by: Leah Domenet

Our guide to trending on TikTok

What do feta cheese pasta, pink sauce and a soap dispenser all have in common? Answer: They’re all billion view trends on TikTok.

As a platform, TikTok is so fast paced that it’s hard to predict what’s next. But, using our experience (check out our latest viral video) and insights, we’ve identified some steps you can take to ensure you’re giving your brand the best chance of being part of the next trending moment.

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