Battenhall — Why brands are taking influencers in-house

December 22, 2021 — Published by: Paige Maguire

Why brands are taking influencers in-house

With more than 6m followers on Instagram, Molly-Mae Hague is one of Love Island’s biggest stars – and among the UK’s most successful influencers. In recent months, her fame and following has extended to a collaboration with Beauty Works on a range of hair products and, more surprisingly, her appointment as Creative Director at Pretty Little Thing.

December 8, 2021 — Published by: Drew Benvie

Social media trends for 2022

During the past week, Battenhall has hosted two live events looking at social media trends for 2022. In what was our ninth annual social media trends briefing, Battenhall’s specialist consultants presented research and insights on the topics that brands, organisations and creators should be aware of in the year ahead.

December 1, 2021 — Published by: Jonny Atter

Instagram Brands 100 – a blockbuster year for video

With lockdowns lifted and people doing things IRL again, what we expected to see from brands on social media in 2021 was perhaps less content, not more. But the data tells a different story – short-form video is on the rise.

November 11, 2021 — Published by: Jonny Atter

Reels vs TikTok – which performs best?

Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.

July 16, 2021 — Published by: Gloria Mayol Kafati

How Instagram’s new ads feature plans to Reel in brands

In June, Instagram rolled out Reels adverts globally. The launch follows successful testing in Australia, Brazil, Germany and India, and it allows creators and brands to monetise their content through short video clips.

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