During the past week, Battenhall has hosted two live events looking at social media trends for 2022. In what was our ninth annual social media trends briefing, Battenhall’s specialist consultants presented research and insights on the topics that brands, organisations and creators should be aware of in the year ahead.
Roll up, roll up! It's time for Battenhall's annual briefing on social media trends for the year ahead. Registration is now open for our two planned talks, where our experts will dissect the trends that will shape 2022. It's the essential inside track on what to plan for in brand, communications and marketing over the next 12 months.
With so many Britons deciding to holiday in the UK this year – a 52% increase on pre-pandemic years according to Waze – we decided to summon our social listening expertise to reveal where UK residents are spending their staycation, and what conversations they're having.
In June, Instagram rolled out Reels adverts globally. The launch follows successful testing in Australia, Brazil, Germany and India, and it allows creators and brands to monetise their content through short video clips.
In a recent blog we spoke about the rise of live social audio and why it’s here to stay. So far the spotlight has been on Clubhouse – the frontrunner in this arena – but now there are new challengers to the throne, Twitter Spaces being one of them.
Battenhall has always pioneered new ways of working, applied a deep focus to social and digital communications, and sought to build a team of specialists – and this year is no different. In 2021, we’re doubling down on that commitment and we’re currently on the lookout for social consultants at all levels, with skills and expertise in specific areas.
Over the last week, the Battenhall team has been presenting our social media trends predictions at a series of briefing events, held online of course, to a global audience of clients, media and friends. As we do each year at this time, our team pores over the data we gather daily for our publications, and annually for major social media reports, and we consider the trends that we believe will be considerable for the year ahead.