Four months on from the remote working revolution, and companies are finally starting to return to the office. But with physical distancing guidelines still in place, it’s likely to be some time yet before the office gets back to any semblance of ‘normality’.
It’s no secret that video is king when it comes to social media content. We’ve seen from our own experience – and all the major networks confirm – that video outperforms other formats, so it was great to hear this week that Facebook is rolling out some exciting updates.
Have you tried live streaming video yet? It's increasingly at our finger tips with Facebook Live and Periscope but now YouTube has stepped into the game too. Although YouTube has had live streaming capability for a while now it had to be done through Google+ and Hangouts if you were on a desktop, or through the YouTube creator app if on mobile and wasn't always the most user friendly experience.
New data has come out which shows that brands are now spending 500% more on marketing to millennials than on all other demographics combined. The new stats as published in Ad Week are from adtech brand Turn which has published this infographic that delves into the millennial marketing space. Social media commands 400% more of a focus on millennials, and video 600%, and all this echoes with our work at Battenhall too. Check out the research in full here.