February 13, 2015Published by: Fereshta Amir

Could Yik Yak be the next big thing in mobile?

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We'd bet our bottom dollar that most of you who are reading this are familiar with WhatsApp and have used it at least once, have heard of SnapChat and have read an article or two about WeChat's popularity in Asia by now. Well, there's a new player in the messaging app game that is worth taking a note of: Yik Yak.

Yik Yak is a hyper-local so-called 'gossip' app which has so far raised an impressive $10 million in funds and has taken US college campuses by storm (let's not forget that social giant Facebook started life there!)

We've been playing around with the app and the first thing to note is that it is very student and teen heavy, as expected. Users can post anonymous 'yaks', or text posts, into the Yik Yak ether which can then be voted up or down by other 'yakkers'. Everything you see on your feed is from other users within a 10 mile radius known as a 'herd'.

The posts with the most votes are ranked higher and can be commented on too. Everyone can post a yak and be a yakker and everything is anonymous - there is no such thing as photos or avatars to identify users. The below should give you a gist of the ever changing and random content you could see pop up on your feed.

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Yik Yak is available on at least 1,500 college campuses and according to the founders it's starting to get a pretty good foothold into other English-speaking countries like Canada, the U.K. and Australia. It's growing fast and we're keeping a very close eye!

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