February 25, 2014Published by: Charlie Gregory

Data from social media is the must-have brand asset

Courtesy of The Guardian

When Battenhall's founder Drew Benvie was asked to write for The Guardian, he chose the topic of social data. His piece appeared yesterday and details the importance of an individual's data on social media. Drew talks about how business innovation and marketing can be better advanced by those brands being proactive and using the data as best they can to develop their businesses.

As Drew puts it himself, "Social data is incredibly rich. It can show who will win a game show, as well as the general election. It can show product preferences so that brands can make things we don't yet realise that we want to buy. It can also predict world events."

You can read the piece in full here.

About Battenhall

We look after brand profiles on social media, and we're proudly the world's #1 at what we do. Named The Drum's social media agency of the year for the last three years running. Get in touch! hello@battenhall.com

Battenhall Whatsapp

Click here to subscribe to the Battenhall Whatsapp.