February 19, 2014Published by: Fereshta Amir

Data is the new gold and data centres are the gold mines

data centre

We love data, so whenever there is a thought provoking article written about the importance of data and data centres, like this one by Rakesh Sharma on Forbes, we pay attention. If data is the new gold and data centres are the new gold mines, it's interesting to understand what drives these centres' decisions, which is exactly what Rakesh sheds light on in this article.

We've already heard the news of Apple planning to build a $2.7 billion data centre in Eemshaven, a town in the Netherlands - following in the footsteps of both Microsoft and Google, who both have data centres in the exact same town.

The move towards data centres for big companies like Google and Apple has a lot to do with security. By maintaining control of their data centers, large corporations can ensure security of their most critical asset.

If you haven't already, read the article here for more on this and on factors that affect the location of a data centre.

About Battenhall

We look after brand profiles on social media, and we're proudly the world's #1 at what we do. Named The Drum's social media agency of the year for the last three years running. Get in touch! hello@battenhall.com

Battenhall Whatsapp

Click here to subscribe to the Battenhall Whatsapp.