July 24, 2014Published by: Drew Benvie

Facebook fights Twitter with Mentions and influencers

Facebook has launched its newest stand-alone app, this time a niche one, aimed only at high profile, verified influencers. The app, Mentions, is intended to make it easier for 'actors, athletes, musicians and other influencers' to manage their Facebook experience, including advanced tools for posting content and engaging with large numbers of fans.

Users of the app already include the likes of Mariah Carey, Ed Sheeran and Arianna Huffington. Facebook has been taking its influencer relations activity really seriously of late, as this article on NewsCred explains in some detail:

In recent months [Facebook] has bulked up a global team tasked with courting and hand-holding stars; in some cases, it offers incentives for those who post. Facebook itself is proud to tout their own celebrity successes, as a recent write up in their own newsroom illustrates.

According to an article in Business Insider, this has been Facebook’s strategy for some time, under the leadership of Dan Rose, VP of Partnerships and Acquisitions Chief. His team has been nestling up to media organizations and those in the entertainment industry to forge partnerships with Facebook.

The app is available here and is currently only available on iOS.

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