August 1, 2013Published by: Drew Benvie

Facebook finally joins the party with introduction of embedded posts


embedded photo FB

Facebook has certainly been making strides as of late. This week we heard the news that the social media giant had finally matched its IPO share price since going public last year and in recent weeks we saw some new features launch, such as photo comments for Facebook pages. Now taking a leaf out of Twitter’s book, Facebook announced on its developer page last night that it would be introducing embedded posts. This allows users to add Facebook posts onto other website, ie brand sites or blogs.

We think this has huge potential for brands. It is definitely a logical step and a smart move. Embedded posts have proven popular with Twitter and YouTube aficionados so the feature should fit naturally with Facebook users too - especially brands. Moreover, these features will provide more opportunity for Facebook pages to receive more views and likes. Savvy users will instantly see the benefits of embedding Facebook content on their company’s websites and branded blogs.

This is another move towards Facebook vying to take over the nervous system of the web. We'll see how they do with that. It might not be the new kid on the blog any more but Facebook will definitely be a large part of the web's DNA for the foreseeable future.

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