August 14, 2014Published by: Fereshta Amir

Facebook now tells us when ads lead to purchases

facebook-conversion-tracking-TechCrunch

Facebook has reported that it will from now on tell advertisers when ads lead to actual purchases across devices. This will come in the form of a new report showing how often ads drive users to buy the advertised product on a different device.

With this new report, Facebook hopes advertisers will now be able to see “the number of customers that clicked an ad on an iPhone but then later converted on desktop, or the number of people that saw an ad on desktop but then converted on an Android tablet.”

The social network giant says it found that 32 percent of people who showed interest in mobile Facebook ads in the US converted on desktop within 28 days.

Read more about the news over at TechCrunch.

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