November 14, 2013Published by: Drew Benvie

How to get started with the new Twitter advertising system for reputation management and brand engagement


Twitter this morning announced that any account in the UK, Ireland and Canada can now take advantage of its new self-serve advertising set-up. Previously only available in the US, this new service allows you to buy your own ad space on Twitter, simplifying the process and making it more flexible and affordable to get your advertising started.

This is a big opportunity for brand engagement and reputation management. If you want more people to see your account, you can now more easily set up launch a promoted tweet, which drives clicks and views, or a promoted account, which drives followers.

If you ever need to respond to a crisis issue, it's important that the right tweet appears when people are on Twitter or searching for you. Promoted tweets are a great tool for reputation management in this way.

And if you are looking to reach your target audience and engage new users on Twitter, promoting your account literally puts a price on a new follower and is a worthwhile addition to your online marketing spend.

To get started just go to and their system will walk you through getting set up.

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