April 29, 2015Published by: Drew Benvie

How digital is reshaping the world of advertising

FT Connected Business 2

If you read one thing today, make it the Connected Business supplement in this morning's Financial Times. It explores how digital is reshaping the world of advertising, from a high level how technology is changing the way brands sell, to the new social media influencers, five future marketing trends, a half-page graphic (see below) expanding on the different advertising avenues on offer from the main social networks, and my favourite piece - 'the future lies in number crunching' - a piece on the influence of smart data on the brand.

The full report is available online here.

FT Graphic

All images courtesy of the FT

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