May 20, 2014Published by: Drew Benvie

How digital is transforming business in the social media age

The newest piece of research out from McKinsey looks at how CEOs can address the strategic challenges brought about by the 'digital revolution' going on right now. The consultancy firm's graphic, below, shows the importance of being an early adopter, so as to be able to spot digital trends that will go beyond the tipping point and become the 'new normal'.

Courtesy of McKinsey

McKinsey summarises that digital trends can transform businesses in the following three ways:

  1. Enhancing internal and external communications
  2. Using social data to improve management decisions
  3. Creating new business processes or products that suit the digital age

We are well on board with this agenda and seeing it ourselves first hand. The McKinsey article in full is well worth a read.

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