September 30, 2015Published by: Drew Benvie

How Snapchat Live Stories are reinventing the news

Snapchat Discover

As Battenhaller Dom Whitehurst mentioned at our Social Media Week lecture earlier this month, Snapchat is THE news channel for Generation Z, aka the screenagers. If you needed convincing, this article by Nieman Journalism Lab is well worth a read. It explores how Snapchat is using geofencing and curated snaps from users to create Live Stories.

According to Snapchat, 15 million people are viewing Live Stories daily, and these stories aren't just themed by location; events, brands and trending topics all get a look in. According to Nieman Lab, it's all about getting a deeper and more real perspective on events as the happen:

“At Snapchat, we have everyone’s camera at our disposal,” said Peter Hamby, Snapchat’s head of news during a talk Tuesday at Harvard’s Shorenstein Center on the Media, Politics and Public Policy. Snapchat’s Live Stories disappear 24 hours after they’re published, and Hamby compared them to television in the era before DVR — people would gather around their sets to watch big moments unfold because they wouldn’t be able to rewatch them.

It's clear that the volume and variety of content coming through Snapchat's Stories is making waves in the news media, and will be very interesting to watch as this develops.

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