January 6, 2015Published by: Drew Benvie

“I am Elon Musk, CEO/CTO of a rocket company, AMA!” Why Elon Musk’s Reddit AMA is such great PR

SpaceX Launch

Last night the megastar inventor and entrepreneur Elon Musk, founder of Tesla, SpaceX and co-founder of PayPal, took to Reddit to run an AMA - the open Q&A that is increasingly being used by company spokespeople as an essential part of the PR toolkit. Today SpaceX is launching Falcon9 at Cape Canaveral, which is why Elon said he was doing his Reddit AMA.

Elon Musk AMA

The AMA is well worth a read, for Musk's honesty, openness and humour. You can read the AMA in full here and go watch the SpaceX launch on spacex.com/webcast/

* Update 11:30am GMT- the launch today has been aborted and the next launch opportunity is later in the week. Stay tuned!

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