February 15, 2014Published by: Charlie Gregory

Instagram registers 15x more engagement than Facebook

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L2 Think Tank has  released a report outlining that Instagram is set to outstrip its veteran social media counterparts due mainly to it being an "evolved form of window shopping", according to Luxury Daily.

“The speed with which prestige brands have flocked to Instagram has been surprising,” said Danielle Bailey, research lead at L2, New York. The report with Olapic evaluates the performance and programming of 249 prestige brands on the platform.

With the social network extremely easily lending itself to ecommerce with brands, it's easy to see why the success of this will prevail over other more text-based networks, such as Twitter or Facebook. With 93% of the 249 brands actively using the medium, 43% post more than once per day and 72% are now producing Instagram videos.

Read more here.

 

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