June 24, 2015Published by: Drew Benvie

Instagram turbo charges its app launching powerful search and discover features

Instagram search new

One of Instagram's biggest problems has always been search. It has never had a powerful search function, making it difficult to find people, places or posts. Search on Instagram has always really been about hashtags and connections, much different to Twitter, for example. As such, Instagram is used in different ways to Twitter, which is more about realtime and search / discovery. Arguably, this limitation of search has made Instagram more intimate and engaging.

This is all about to change, as last night, Instagram launched two major updates "that will help connect [its] community to the world as it happens." Amongst the new functions are trending topics / places, and more sophisticated discovery features for people, places and words. The new app is available only in the US right now. As Instagram puts it in its announcement:

The all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. With more than 70 million photos and videos posted to Instagram every day, wherever something is happening, chances are you can see it here. Whether it’s behind the scenes at the NBA Finals, on the runway with the latest fashion trend at a favorite club with a local band, people are capturing moments large and small on Instagram. But, until now, there’s never been an easy way to find these moments.

Refresh your Instagram app and start using the new app today. And let us know your thoughts!

 

About Battenhall

We look after brand profiles on social media, and we're proudly the world's #1 at what we do. Named The Drum's social media agency of the year for the last three years running. Get in touch! hello@battenhall.com

Battenhall Whatsapp

Click here to subscribe to the Battenhall Whatsapp.