January 8, 2015Published by: Drew Benvie

LinkedIn expands long form blogging to most of its users

LinkedIn opens up blogging

LinkedIn has announced that it has rolled out its long form blogging platform to 130 million extra users of the social network. Previously only 100 million of LinkedIn's users could blog, mostly in the US, and the social network has a total of 332 million users, so now just over two-thirds of users will either now or very soon have the ability to write long form blogs.

LinkedIn says in its announcement that long form blogging has really taken off, with one million blog posts having been created by its members in the last year. Business brands and corporates have found blogging on LinkedIn especially useful, as it appeals more widely to the typical business spokesperson, more so than tweeting, per se (this week it was revealed that only 7% of FTSE 100 CEOs tweet).

To write a blog post on Linkedin, you need to click on the grey pencil in LinkedIn's 'share an update' box, which will then transform LinkedIn from the usual look and feel, to this, below:

Blogging on LinkedIn

LinkedIn has published this handy Slideshare to help you make the most of blogging on Linkedin for those who are just getting started:

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