June 18, 2015Published by: Drew Benvie

LinkedIn trials two new apps, makes moves into the messaging space

Linkedin

Reports have just surfaced in the media that LinkedIn is building two new apps that it is hoping to launch in the near future. One will be a messaging app (think WhatsApp, Facebook Messenger, Twitter DMs, and so on) and the second will be a social media version of a company directory (think Yammer, Sharepoint, etc).

As the Wall Street Journal has reported, the messaging app space is where all the action is right now, and a business messaging app could be well-received:

Mobile messaging is a particularly hot area, led by Facebook’s Messenger and WhatsApp, as well as startups like Snapchat and Kik. Messenger’s roster of U.S. users is up five-fold over the past two years, far outpacing the 46% growth rate for mobile apps overall in the U.S., according to ComScore.

The new apps would join eight other LinkedIn mobile apps, including ones devoted to recruiters and job seekers. Wednesday, it unveiled an updated version of news app, Pulse. LinkedIn has allowed its core mobile app to retain all its features unlike Facebook, which launched Messenger in 2011 but last year forced users to download it to send private messages over their phone.

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