March 31, 2015Published by: Drew Benvie

Live streaming services Meerkat and Periscope woo influencers, brands and the media

courtesy of the BBC

The BBC's Meerkat stream from coverage of the Ferguson protests, from the BBC's College of Journalism Blog

Live streaming video is a red hot area in social media right now. Last week Twitter launched Periscope, and at the beginning of March Meerkat opened up for business. Also since then, Meerkat landed $14m in funding from VCs and individuals including Universal Music Group, Jared Leto, David Tisch and Chad Hurley.

What's interesting to us here is a couple of factors: firstly that Meerkat and Periscope are making a bigger impact because they are here at the same time, and how the two services are being used by the media, high profile individuals and brands, ie not just by any old user, but influential users that are tapping into large audiences from the beginning. That presents a big opportunity.

Brands, influencers and media outlets have been bold in their rapid pickup of Meerkat and Periscope. We've seen some nice examples (and a load of curious ones - namely #fridgeview). Here's a run down of the more notable ones:

This article in BGR looks at Meerkat and Periscope's impact, in particular that it's not one of the top apps at all - but rather just with early adopters and the media. And that's how Instagram and Twitter started.

We're fans of video in general here at Battenhall, so it should be no surprise at all that we're fans of both Periscope and Meerkat. For what it's worth, Meerkat pips Periscope for my coveted prize of which one is best, because of the interaction you get with viewers.

Tomorrow marks the start of VEDA (Vlogging Every Day in April) and specifically BattenVEDA, which you can read about and get involved with here. Happy vlogging!

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