Football is often an unpredictable sport filled with drama, heated skirmishes and last minute comebacks. However, for beleaguered David Moyes, the writing was already on the wall. This morning, much to the prediction and jubilation of many Manchester United fans, David Moyes' short-lived managership at Old Trafford came to an end as he was sacked by the club's board.

Whilst Moyes' dismissal doesn't come as much of a surprise, what is noticeable is that Manchester United announced Moyes' termination on its Twitter page seemingly without issuing a press release to media outlets. Although the club does trade on the New York stock exchange so an official press release may not have been distributed for legal reasons. Having said that, there is no denying that social media has become a crucial platform for brands and companies when delivering important news directly to consumers and the media.

Twitter has become the de facto online space for expressing opinions on major news. This is no more apparent than in football where several prolific pundits such as Michael Owen and Robbie Savage have shared their opinions on Moyes' fate from their twitter accounts. Such is the acceptance and value of Twitter that, instead of contacting sport pundits directly for comments, big media sites such as The Guardian, have simply quoted their tweets in their news reports.

In terms of the reaction from their international fans and followers, the word Moyes was mentioned more than 1.5 million times today and #Moyes #MoyesSacked and #MUFC were among just some of the hashtags that have been trending as a result.

Once again, this demonstrates the undeniable importance of Twitter as the ultimate breaking news source and is testament to its power to share stories instantly, globally and with the intent of collating social opinion quickly.