October 24, 2013Published by: Drew Benvie

New stats on Instagram, Vine, Twitter and Facebook use on mobiles

"Vine is gone! Who uses Vine any more?? Do an Instagram Video!"

These were the words, uttered in the early hours of this morning, of the Radio One breakfast show's Nick Grimshaw. A social media star as well as a broadcasting one, he runs a show which is uber-connected with its target audience of 18-24 year olds (and also connected with, as Radio 1 always gets told off for, an audience which is a good 10-15 years older too... which therefore includes me!).

It was Radio 1's Rod McKenzie who spoke to PR Week earlier in the year and said Facebook's dead for the next generation. Their focus on how to capture a mainstream media audience through social media is pretty well-honed.

So when I tweeted Grimmy's statement this morning, I was pointed by @alexpap to this survey published just last week from Global Web Index that shows some interesting stats. While Vine is still the smallest of the top 15 apps in a Q3 2013 poll, it's the fastest growing by a long shot.

So is Vine growing by the biggest percentage because it's small? Small audiences always grow by a bigger percentage. Or is Vine actually potentially going to overtake Instagram, as Global Web Index suggest may happen?

See for yourself. Answers on a postcard. Or a Vine. (Or an Instagram). The full infographic is below.

Mobile usage stats

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