June 24, 2013Published by: Anton Perreau

Nurturing innovation


Wouldn't it be cool if we could easily find all the necessary mind power, tools and capital to innovate constantly. It's surprising, but most of the activities we undertake every day are out-dated and inefficient.

In disrupting the traditional agency model, we're constantly searching for new ways to work, collaborate and perform essential job functions in the PR and social space. Turbulence and change generally create opportunities for success. In searching to fill in the gaps, it's become clear that the ability to create and innovate is often hindered by the need to question how useful or possible your idea is.

We are privileged enough to live in a society where individuals (aka. entrepreneurs) are gifted with the opportunity to change something, unfortunately creativity is educated out of us. One of my favorite TED talks was by award winning educationalist, Sir Ken Robinson, explaining that schools kill creativity. His contention? That as we grow older and are educated more, we are taught to repress creativity - essentially educating us to become boring. Robinson questions whether limiting the amount of creativity in the international curriculum actually helps anyone.

At Battenhall, 20% of our time is devoted to innovating the way we work, and whilst that sounds easy, we've had to free up our minds a little to make it happen. What we noticed is that coming up with a problem that needs a solution is as important as coming up with an innovation that needs applying to our world. One can trigger the other, but both need a bit of a eureka moment and are very different processes. So we have built an app which we use internally to capture those moments, and through it we log progress on our innovations, which we then present back to the team as and when we feel ready. Simple!
We'll keep you updated with the things we're doing, and if you have any of your own ideas, get in touch. Let us know if you think this is any good as an approach or if it could be improved.
Changing the way we perceive what is 'possible' starts with an idea the size of a mustard seed - who knew that mustard seed could be such a powerful ingredient.

About Battenhall

We look after brand profiles on social media, and we're proudly the world's #1 at what we do. Named The Drum's social media agency of the year for the last three years running. Get in touch! hello@battenhall.com

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