February 22, 2022Published by: Hatty French

Instagram creator subscriptions are here – but will the move pay off?

In January, Instagram announced it was trialling a new ‘Subscriptions’ feature, similar to Facebook’s offering that launched in 2020. Starting with a small pool of 10 creators, including Olympic silver medalist @JordanChiles, basketball player @Sedona._ and XR creator @donalleniii, the platform is providing the ability for influencers to charge for exclusive content.  

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January 31, 2022Published by: Charlea Glanville

One big global team: Total Flexible Working at Battenhall

As the pandemic started to ripple through society in March 2020, reshaping how and where we work, many of our UK team members suddenly found themselves separated from their families overseas – with little to no sense of when they’d be reunited again. As travel restrictions eased and tightened in ebbs and flows, flexible working for some meant seizing any opportunity to fly home and work from another country for an extended period of time. 

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December 8, 2021Published by: Drew Benvie

Social media trends for 2022

During the past week, Battenhall has hosted two live events looking at social media trends for 2022. In what was our ninth annual social media trends briefing, Battenhall’s specialist consultants presented research and insights on the topics that brands, organisations and creators should be aware of in the year ahead.

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November 11, 2021Published by: Jonny Atter

Reels vs TikTok – which performs best?

Earlier this year, Instagram revealed plans to lean more into video – moving away from its photo-sharing roots to capitalise on the type of content that has made TikTok and YouTube so successful. It’s no surprise, therefore, that Instagram Reels is now heavily influenced by the format and layout of TikTok, sporting a very similar look and feel.

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