Battenhall — Blog

October 21, 2022 — Published by: Taja Woods

How brands can champion Black History Month in the right way

October marks Black History Month in the UK – a time for awareness and celebration. But while it’s important for brands to let consumers know they stand together, it’s also vital to avoid performatism and ‘woke washing’ – i.e. co-opting causes for gain without making a genuine contribution or change.

October 12, 2022 — Published by: Drew Benvie

How mixed reality is the metaverse’s killer app, as Zuck and co unveil Meta Quest Pro

Meta unveiled its next-generation VR headset, the Quest Pro, at the company's annual Connect conference yesterday. The new technology is a game-changer, with a price tag to match, but the layered future of VR, AR, holograms and the metaverse – presented by Mark Zuckerberg and partners – has evolved. It now looks more Minority Report than Ready Player One.

October 5, 2022 — Published by: Mark Stuart

Making the connection: how sports and tech are a winning combo

Last week our sports team attended Leaders Week London – a two-day event hosted by Leaders in Sport – that featured a host of talks and presentations, as well as plenty of networking.

August 4, 2022 — Published by: Drew Benvie

The Lionesses and social media: what does the future hold for the brightest sports stars of the moment?

The Lionesses are on the social media march. It’s been a month of inspiration and awe for the England women’s national football team – both on the pitch and off it. As the knockout stages of the European Championship got under way, we took the opportunity to analyse the data around the meteoric rise of the Lionesses and what it might mean for their futures online.

July 28, 2022 — Published by: Leah Domenet

Our guide to trending on TikTok

What do feta cheese pasta, pink sauce and a soap dispenser all have in common? Answer: They’re all billion view trends on TikTok.

As a platform, TikTok is so fast paced that it’s hard to predict what’s next. But, using our experience (check out our latest viral video) and insights, we’ve identified some steps you can take to ensure you’re giving your brand the best chance of being part of the next trending moment.

June 28, 2022 — Published by: Jonny Evans

6 new social features for brands to try in 2022

It’s been an exciting, but turbulent, year in social media. Tesla owner Elon Musk appears set to buy Twitter for $44bn, Meta's share price is down over 50% after its first ever quarterly decline in daily active users, and all networks have been united in issuing sanctions against Russia after its Ukraine invasion.

May 20, 2022 — Published by: Alex Grubbs

Battenhall celebrates Asian American, Native Hawaiian, Pacific Islander Heritage Month

May is Asian American & Native Hawaiian, Pacific Islander (AANHPI) Heritage Month in the US – a celebration of these ethnic identities and communities.

May 6, 2022 — Published by: Abby McGovern

Safeguarding the metaverse: why regulators and tech firms must step up

The metaverse was one of the key trends for 2022 at our annual social media briefing at the end of last year. Since then, the emerging technology has been written and talked about constantly, with businesses and users keen to discover more. However, it’s also been dubbed ‘the online Wild West’ due to its current lack of regulations and potential online harms.

Battenhall celebrates Asian American, Native Hawaiian, Pacific Islander Heritage Month

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