July 14, 2014Published by: Fereshta Amir

SnapChat experiments with collaborative timelines, again

Last night, SnapChat users were in for a surprise as the social photo sharing app rolled out RioLive, showing live coverage of SnapChatters in Rio perfectly timed around the Cup's final match. RioLive was not promoted, but simply appeared in users' timelines, with only users in Rio being able to add to it.

This is the second major test that SnapChat carried out with collaborative timelines, after Our Story was  launched last month. This new feature is aimed at big events, where there will be an option to add to that event’s public Story, appearing just below the option to add it to your own Story. This way the entire group of attendees, regardless of friendship within the app, can post to a single stream.

The World Cup fans in our team loved RioLive, but not everyone was as appreciative of the unannounced feature, with some people complaining on Twitter and other channels of the creepiness and intrusiveness of it. All in all, RioLive is a good example of Our Story in action and represents a chance for SnapChat to eventually monetise its service, following in the footsteps of Instagram.

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