September 6, 2013Published by: Anton Perreau

Social media concierge on Pinterest

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In 2009 Hyatt Hotels and Resorts sought a way to utilise their global knowledge and connections through social media. Shortly after, they debuted a world-first for hospitality on social media - the @HyattConcierge a 24 concierge service served entirely through Twitter.


Being able to use social media to enhance the guest experience was and still is a smart move for the global hotel group. It left competitors in awe and set a standard to using technology for a very personal experience. Now we've learned that one of the world's most prestigious hotel and resort groups has upped their game with social - Four Seasons. Launching a similarly global concierge service - but this time through Pinterest.

In my experience working for large hotel corporations, on-site staff at hotels around the world often have invaluable advice for travellers visiting the area. The difference between a good holiday and an incredible experience is just asking the staff for recommendations during your stay.

Pin.Pack.Go by Four Seasons Hotels and Resorts invites invites future guests to create Pin.Pack.Go board for their trip and invite the respective hotel they'll be staying at, to add recommendations for activities and day trips whilst they're in the area. Elizabeth Pizzinato, senior vice president, marketing and communications for the company told the LA Times:

"With 77 Four Seasons properties worldwide live on Pinterest, we saw this opportunity as the perfect fit. Pin.Pack.Go extends the Four Seasons culture of service far beyond our property walls, creating new opportunities to provide guests with personalized recommendations and insider knowledge well before their trip begins."

Now with the power of Pinterest and Twitter being used for prospective and future guests in the hospitality business - it will be interesting to see how other big players in the luxury hospitality industry react.

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