June 11, 2014Published by: Drew Benvie

Sony enters the streaming media market with PlayStation TV

Screenshot 2014-06-11 14.31.53

For media and entertainment companies, the streaming media market is very attractive and with good reason. Recent research from Park Associates reported that 20% of U.S. Broadband Households now have a streaming media player. Google Chromecast is the current market leader with Apple TV and Roku not too far behind.

However the current state of the streaming media market may change as another entertainment company is launching its own streaming media service which could potentially disrupt the market. At this year's E3, the largest annual trade show for the computer and video games industry, Sony announced that it was introducing its streaming box for its PlayStation 4 console aptly named "PlayStation TV." 

Already out in Japan but launching in the U.S, Canada and Europe this autumn, Sony's PlayStation TV streaming box enables users to stream content from any device onto their TV set as well as play games on any television set as long as they have a controller at hand.

People's television viewing habits have changed dramatically since the introduction of streaming media. The fact that Playstation TV allows consumers to stream content onto any TV set in a household and Sony is producing exclusive content for the platform indicates that Sony's streaming box could not only disrupt the market but potentially usurp Apple TV and Google Chromsecast as the market leader.

The revolution, in this case, will be streamed, not televised.

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