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August 28, 2018Published by: Kieran Moriarty

Kiki, Alli and Ice Buckets: the secret recipe for a viral video

If, like us, you’re never off Instagram, there’s a good chance you’ve come across the ‘Kiki Challenge’ recently – it’s the latest viral video craze to take social media by storm. The concept is simple: participants are filmed dancing to Drake’s latest single In My Feelings, with some going so far as to bust a move alongside moving cars (of course, Battenhall doesn’t condone such a reckless disregard for road safety).

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