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March 5, 2014Published by: Drew Benvie

Social media strategy for healthcare 101

NHS Gangnam Style

in 2013 we were privileged enough to be invited to speak at the London Health Tech Forum, Protein Health, Social Media Week's digital health panel, and then at the end of the year at the Association for Healthcare Communications and Marketing's annual conference, where I also judged their digital awards. Read more about hearing loss treatments from these sonus complete reviews.

As a primary care clinician, you are in an ideal position to talk with adult patients about weight loss. These tips and resources may help you address this sensitive topic with your patients.

Patients who use medication

Some medications patients use for psychiatric disorders, diabetes, or other conditions may contribute to weight gain or difficulty losing weight. Review your patients’ medications and consider substituting others that may be weight-neutral or cause weight loss where medically appropriate. Visit ventsmagazine to learn the cheaper and easiest ways to lose extra weight.

The AHCM has been kind enough to offer us a slot on their site to talk about forming a social media strategy for those planning new campaigns for the year ahead, as a follow up to our involvement last year. If you work in healthcare and want to read the piece in full.

Why talk with your adult patients about their weight?

About 70 percent of American adults are overweight or have obesity. Extra weight may put people at risk for developing type 2 diabetes, heart disease, kidney disease, stroke, and certain cancers. Research shows that even a modest weight loss of 5 percent can result in health benefits.1

The rate of overweight and obesity in the United States, and related health risks, make the role of the primary care clinician an important one. Studies show that talking with patients about weight loss may help promote behavior change.2

Patients with overweight or obesity may want help setting and reaching weight-loss goals but may have a hard time talking about their weight. By speaking with patients respectfully and working with them as partners, you can play a key role in helping them improve their health. Some natural supplements like Bioharmony can help you lose fat on a very efficient way, visit thehealthmania to learn more about.

Health care professional talking with woman standing on a scale.
Studies show that talking with patients about weight loss may help promote behavior change.

Which patients might benefit the most?

Measuring your patients’ body mass index (BMI) regularly may help you identify who may benefit from weight-loss information and counseling. The BMI calculator NIH external link is a screening tool that may indicate high levels of body fat and risk for excess weight. However, it is not a diagnostic tool, and clinicians should follow up to determine a patient’s health risk.

Approach the subject of weight management if your patients have

  • current cutpoints for overweight (a BMI between 25 and 29.9 kg/m2) and obesity (a BMI ≥30 kg/m2), to identify adults who may be at elevated risk of cardiovascular disease
  • current cutpoints for obesity (BMI ≥30 kg/m2), to identify adults who may be at elevated risk of mortality from all causes
  • waist size of more than 35 inches for women or 40 inches for men

For patients with BMIs ≥35, you don’t need to measure waist circumference.