All Posts in Analytics

March 1, 2014Published by: Drew Benvie

Social data predicts Wolf of Wall St will win at the Oscars

Wolf of Wall St

It has been shown before that when you look closely at social networks and pore through data in detail, you can predict events. Rumours leak out, trends form and opinion can be quantified.

Well, Meltwater has published its own predictive analytics data about The Oscars, and they say that Wolf of Wall St is going to be a winner. They have been tracking Oscars chatter on social media for three years, and they think they're on to a winner. Let's see if there's any truth in their social crystal ball...

January 13, 2014Published by: Anton Perreau

Boosting Engagement by Gamifying Twitter

Twitter NYT Descriptions

If you're a frequent Twitter user, being in tune with a round-up of relevant engagement stats is probably a top concern. To answer this and increase engagement, Twitter recently launched @AchievementBird - an account which will allow you to receive direct messages (aka. DMs) rounding up recent engagement.

The direct messages vary, some explaining how a specific tweet was received by your audience, others with general metrics in the last twenty-four hours. As Michael Panzarino at TechCrunch explains:

"One of my tweets was ‘used in an article’ and AchievementBird notified me of the fact. When I clicked on the link, the relatively new ‘Related headlines’ feature showed me exactly where the tweet had been used."

This new account, @AchievementBird is tapping into Twitter analytics and bring out top results - enticing users to dig deeper, no doubt. To read more about this move into engagement direct messages, head to TechCrunch.

June 13, 2013Published by: Drew Benvie

How to access Twitter’s new Analytics for all users

This afternoon Twitter quietly launched analytics to all users' accounts. The new dashboard, to date available only to select accounts, is available at by logging into which ever Twitter account you wish to access.

Below is an example of what you will see when accessing Twitter Analytics, taken from my own personal account @drewb. As you can see there are various data views for analysing tweets, including All (which is the default view and which shows tweet data in reverse chronological order), Good and Best. All this is downloadable as a spreadsheet too for the data nerds. Follower analytics is also available, intermittently right now.

Twitter Analytics

We will update this post with additional information as we experiment with the new Twitter Analytics. Please leave any feedback you have so far in the comments...