June 19, 2018 — Published by: Drew Benvie
Taking a stance on influencers and authenticity: announcing the Battenhall SOA
At Battenhall we work extensively with social media influencers for our clients. So when I read the comments of Unilever's CMO about cutting ties with influencers that have 'fake' followers it struck a chord with me. The way we at Battenhall discover, engage and partner with influencers is, and always has been, tailor-made to foster a completely authentic approach.