This morning we are launching our second annual report looking at how the FTSE 100 companies use Twitter and social media. The research, published to mark the launch of Social Media Week, shows a widening gulf appearing between the social media haves and the have-nots, with some brands streaking ahead and others stagnating or getting worse.

Read more

This morning Battenhall hosted one of the opening events of Social Media Week London 2013. We presented three topics:

• The current state of the social media economy and what brands need to know for corporate and consumer comms
• Our FTSE 100 report, a new piece of research into how companies in the index are using Twitter and social media for comms
• What's next: five future trends for brands looking to invest time in social media

We were humbled by the turnout. It appears that the promise of Cronuts, Jimmy's Iced Coffee and the opportunity to sit in the famous lecture theatre that Faraday presented his groundbreaking technology experiments in 200 years ago was enough to draw a crowd 🙂

Some of the attendees have blogged the event already. Cake's review, eModeration's, PR Social Design's , Alison Battisby's, Royally Social's and Viral Crush's are all hugely in-depth, and if you weren't there, you'll get the full picture if you read them (You'll need to know Norwegian for the latter).

We have also put together a Storify of the tweets from the event. We counted over 900 of them, which propelled us to trend in the UK on a rather busy news day too. And if you'd like to watch the video of the event too, our live stream is here. Thanks as ever for your support.

Today's Financial Times has covered the findings of our newest piece of work, a report into how the FTSE 100 companies use Twitter and social media for corporate communications, customer service and innovation across their businesses.

Over the past six months, we have been carefully studying how the list of FTSE 100 companies use Twitter and social media. It has been fascinating putting this report together. Some companies in the FTSE 100 are doing amazing work through Twitter for their comms function. Many, as you will see in their report, aren't up with the pace. On Monday 23rd September, we will be releasing our findings in the new report which will be released to coincide with our event at Social Media Week.

You can see the major findings in the FT's reporting, and from Monday, the report will be available to download here on our site at Battenhall.net/FTSE100.

An excerpt from the FT's coverage is below.

Images courtesy of the Financial Times.