All Posts in Bloomberg

May 30, 2013Published by: Anton Perreau

Who dares challenge LinkedIn? Dow Jones does

Rupert Murdoch

In recent years LinkedIn has held its position as the social network for 'like minded business people' connecting together, introductions and proliferation of thought leadership or business news sharing. Alongside this, LinkedIn has been one of the primary places to find and post jobs, join discussions, become a mentor and endorse contacts.

LinkedIn's 225 million members revolve around the 'relationships matter' slogan, LinkedIn topped a revenue of $972 million (£641m) last year. Who would dare to compete with such a giant?

According to The Times of London, News Corp is set to launch it's contender to LinkedIn in the next few months, following an announcement last night. The platform will be built around the same ethos of 'like minded people'. Alongside this platform News Corp will launch an instant messaging platform for financial clients, to challenge some of Bloomberg's existing products.

April 5, 2013Published by: Drew Benvie

Tweeting and the City: Twitter joins the newswires on Bloomberg terminals


Following this week's news that social media has been approved as an official investor communications channel, Bloomberg has quickly responded by adding Twitter feeds into its terminals. This is a huge piece of news, as many banks have bans on the use of many social networks including Twitter due to regulations governing communication. Now because of the SEC ruling, Bloomberg has become something like the new Tweetdeck.

As the New York Times puts the news: "Bloomberg L.P. announced on Thursday that it was incorporating tweets into its data service, which is widely used in the financial industry. The new feature allows traders and other professionals to monitor social media buzz and important news about companies they follow." Tweets fed through are most likely due to come from official company feeds, company bosses, investors and economists.

We should expect a new set of skills to be of value on the trading floor, as navigating, tracking, searching and identifying key data on Twitter's half a billion tweets per day is not as straightforward was waiting for an alert to be fed through. As the Twitter-savvy know all too well, a single tweet is often just an abstract part of a multi-way conversation.

And tweeting CEOs - your follower counts may not increase overnight due to this, but you will have a large and influential audience tuning in through their terminals.

Photo courtesy of NYT.